Two articles that I analzyed dealt with Taco Bell's newest "weight loss" campaign. It follows the same prototype of Subway's Jared, who claims he lost weight by eating Subway sandwiches. This time, the hype is surrouding Christine Dougherty, who claims she lost 54 pounds by eating foods from the Taco Bell Fresco Menu.
I read articles on this feature story from both CNN and abcnews, who both framed this story similarly. Both reporters framed the story in a skeptical way, using language such as "claims" "controversial diet" and "misleading marketing." They also both quoted credible nutritional sources. CNN used a few quotes from their online health expert Dr. Melina Jampolis who says, "they're giving far too much credit to the Taco Bell product." The article also quotes a Boston University nutrition professor who says, "It's the drive-thru diet. I have to chuckle." ABC news' article was much more direct about the reporter's opinion on the diet.
The reporter writes, "In spite of my objections to Taco Bells' campaign, I predict it will pay off for the chain." This article was framed more as opinion piece because the reporter directly stated his frank opinion on this issue, as well as backed it up with other sources and evidence that felt the same way. The article on abcnews.com also included a video with a nutrition expert who goes through ways to eat healthy for the new year. This gives the impression that the diet is complete bogus and the reader should just listen to what the expert on the website says about weight loss and healthy eating. Both articles also make note about weight loss facts in general, suggesting that there is no miracle diet, it mostly just comes down to consuming less calories. Both articles quote nutrition experts who say this diet is not overall beneficial because Dougherty did not exercise, therefore, both stories were framed in a negative light.
Tuesday, January 12, 2010
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