Themes
· Blogging, Podcasting, Television, which was all once controlled by Big Media, has shifted partially to the audience’s control.
o Blogs extend freedom of the press to a wider audience.
o Podcasting lets people here each other’s opinions.
o The web lets people telecast their own video’s.
· Jeff Jarvis- If media control is given to the public they will use it, if it is not given to them then the big media will loose control.
· Tom Curley- users decide what point of their engagement will be in the new media what application, what device, what time, what place.
· Audiences want media to be better than it is, so they broadcast and publish independent work themselves.
· Dave Winer- Once control is given to the audience, they will never give it back.
· New Media has made the public more real, able and less predictable.
· We are each other’s audience.
o Communication between citizen-to-citizen (horizontal flow), is as real and consequential as the hierarchy of power (vertical flow).
o Publisher-Audience relationship remains, but it is a loop, not a pipe.
Questions
1) Who is more in power, the audience or media?
2) How does the big media try to mediate the audiences crave for power?
3) What are active audiences?
4) Do weblogs restore trust back into the media?
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